Occasionally I get the feeling that the American population thinks we don't need to pay too much attention to how much discrimination and stereo-typing still exists. We don't have to work as hard as say, our mothers and fathers did back in the '60's or 70's on getting us *some* civil or women's rights. But then I see the ads, hear the ads, and see the magazines that remind me of just how much work there still is to do! For instance, in a 'deal' coupon/letter I received I saw these services represented by these figures:
- Boudoir Photography: woman's torso in bra
- Spider Veins: woman in mini skirt (no head)
- Tool Shop: man (with a head) with, well, a tool
- Slimming 'treatment' (whatever the H that is): woman in bikini bottom (no head)
- Comics: man with head
- Eyelash extensions: woman's face
- Juice Cleanse (whatever the H that is): super skinny woman torso
This leads me to believe that as a woman, I DON'T read comics or buy tools but I DO pose half naked for strangers, want to strip my legs of a natural occurring phenomenon, starve myself by only drinking juice, 'slim' myself by standing around in a white bikini and well, I don't know, stand around? and then extend a part of body that is already, typically, quite elegant and lovely.
These ads tell me women are still getting treated as not-so-bright, need-to-fix-yourself-to-be-perfect, and starve-yourself-to-be-considered-valued human beings. This makes me so, so sad.
I am SURE there are men out there who want to pose, strip, cleanse, extend, and slim just as there are women who want to laugh and use power tools. Right?
If you are a person who uses any of the above products, please only support businesses who pay attention to their marketing and advertising efforts and have, for instance, equal bikini bottom "coverage". I know, I know ... that means more Speedos for all. But hey, a little coverage is better than no coverage at all. PAY ATTENTION AND SPEAK WITH YOUR WALLET!
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